Fonebox Retail Limited is a multi-brand retailer of smartphones and accessories from manufacturers such as Vivo, Apple, Samsung, Oppo, Realme, Nokia, Narzo, Redmi, Motorola, LG, and Micromax.

The company operates under two brand names Fonebook and Fonebox.

The company is also engaged in multi-brand retailing of consumer durables such as laptops, washing machines, smart TVs, air conditioners, refrigerators, etc. from brands such as TCL, Haier, Lloyd, Daikin, Voltas, Mi, Realme, and OnePlus.

The company offers credit/EMI facilities to its customers for the purchase of its products for which the company has tied up with major leading financial institutions like Bajaj Finance, HDB Financial Service, HDFC Bank and IDFC First Bank.

As of September 25, 2023, the company had a total of 153 stores in the state of Gujarat. Of these, 40 are company-owned and company-operated retail stores (“COCO model”) and 113 are under the franchisee and company-operated model (“FOCO model”) spread across more than 20 cities in Gujarat.

As on July 31, 2023, the company employed a total of 130 people.

Fonebook IPO Details

IPO Date January 24, 2024 to January 29, 2024
Listing Date [.]
Face Value ₹10 per share
Price Band ₹66 to ₹70 per share
Lot Size 2000 Shares
Total Issue Size 2,910,000 shares
(aggregating up to ₹20.37 Cr)
Fresh Issue 2,910,000 shares
(aggregating up to ₹20.37 Cr)
Issue Type Book Built Issue IPO
Listing At NSE SME
Share holding pre issue 7,350,000
Share holding post issue 10,260,000
Market Maker portion 146,000 shares


Fonebook IPO Reservation

Investor Category Shares Offered
QIB Shares Offered Not more than 50.00% of the Net offer
Retail Shares Offered Not less than 35.00% of the Offer
NII (HNI) Shares Offered Not less than 15.00% of the Offer


Fonebook IPO Anchor Investors Details

Fonebook IPO raises Rs 5.78 crore from anchor investors. Fonebook IPO Anchor bid date is January 23, 2024.

Bid Date January 23, 2024
Shares Offered 826,000
Anchor Portion Size (In Cr.) 5.78
Anchor lock-in period end date for 50% shares (30 Days) March 13, 2024
Anchor lock-in period end date for remaining shares (90 Days) June 12, 2024


Fonebook IPO Timeline (Tentative Schedule)

Fonebook IPO opens on January 24, 2024, and closes on January 29, 2024.

IPO Open Date Wednesday, January 24, 2024
IPO Close Date Monday, January 29, 2024
Basis of Allotment Tuesday, January 30, 2024
Initiation of Refunds Wednesday, January 31, 2024
Credit of Shares to Demat Wednesday, January 31, 2024
Listing Date Thursday, February 1, 2024
Cut-off time for UPI mandate confirmation 5 PM on January 29, 2024


Fonebook IPO Lot Size

Investors can bid for a minimum of 2000 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 2000 ₹140,000
Retail (Max) 1 2000 ₹140,000
HNI (Min) 2 4,000 ₹280,000


Fonebook IPO Promoter Holding

Mr. Manishbhai Girishbhai Patel, Mr. Jigar Lallubhai Desai, Mr. Parth Lallubhai Desai, Mr. Jigneshkumar Dashrathlal Parekh And Mr. Amitkumar Gopalbhai Patel are the promoters of the company.

Share Holding Pre Issue 100.00%
Share Holding Post Issue 71.64%


Fonebox Retail Limited Financial Information (Restated)

Fonebox Retail Limited’s revenue increased by 115.85% and profit after tax (PAT) rose by 1149.88% between the financial year ending with March 31, 2023 and March 31, 2022.

Period Ended 30 Sep 2023 31 Mar 2023 31 Mar 2022 31 Mar 2021
Assets 4,342.27 3,861.05 2,110.70 71.08
Revenue 14,022.98 19,626.09 9,092.33 9.92
Profit After Tax 155.19 159.86 12.79 -2.36
Net Worth 916.72 210.26 60.23 12.38
Reserves and Surplus 190.48 170.29 10.43 -2.36
Total Borrowing 506.57 1,058.22 584.26
Amount in ₹ Lakhs


Key Performance Indicator

The market capitalization of Fonebook IPO is Rs 71.82 Cr.

KPI Values
ROE 118.20%
ROCE 34.55%
Debt/Equity 5.03
RoNW 76.15%
P/BV 1.66


Objects of the Issue (Fonebook IPO Objectives)

The Issue Proceeds from the Fresh Issue will be utilized towards the following objects:

  1. To Meet Working Capital Requirements
  2. General corporate purposes
  3. To meet Public Issue Expenses