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Incorporated in August 2017, Maxposure Limited is a company that provides personalized media and entertainment services across various platforms. They specialize in Inflight Entertainment, Content Marketing, Technology, and Advertising.
The Mumbai-based lab facility of the company offers a range of services, including custom editing, metadata creation, duplication, audio enhancement, encoding/transcoding in any format for any system, and post-production services.
The services are categorized into four main groups: inflight entertainment, content marketing, technology, and advertising.
“The company has a wide sales network across India and has established offices in Delhi, Mumbai, Bengaluru, and Kolkata. It has also successfully launched and managed projects outside India, particularly in the Indian subcontinent and the Middle East. These projects include Gulf Air (Kingdom of Bahrain), Air Arabia (Sharjah), VFS (UAE), Jazeera Airways (Kuwait), among others.
During the three-month period ending September 30, 2023, and the financial years 2023, 2022, and 2021, the company earned revenues of ₹1726.28 lakhs, ₹2835.08 lakhs, ₹2815.85 lakhs, and ₹1940.76 lakhs, respectively, from domestic operations. The company also earned revenues of ₹289.86 lakhs, ₹343.84 lakhs, ₹452.15 lakhs, and ₹75.09 lakhs, respectively, from international operations.”
The company currently has 81 employees on its payroll as of October 31, 2023.
Maxposure IPO Details
| IPO Date | January 15, 2024 to January 17, 2024 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price Band | ₹31 to ₹33 per share |
| Lot Size | 4000 Shares |
| Total Issue Size | 6,140,000 shares (aggregating up to ₹20.26 Cr) |
| Fresh Issue | 6,140,000 shares (aggregating up to ₹20.26 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| Share holding pre issue | 16,600,950 |
| Share holding post issue | 22,740,950 |
| Market Maker portion | 372,000 shares |
Maxposure IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not more than 50% of the Net Issue |
| Retail Shares Offered | Not less than 35% of the Net Issue |
| NII (HNI) Shares Offered | Not less than 15% of the Net Issue |
EPACK Durable IPO Promoter Holding
Bajrang Bothra, Laxmi Pat Bothra, Sanjay Singhania, and Ajay DD Singhania are the company promoters.
| Share Holding Pre Issue | 98.39% |
| Share Holding Post Issue | 65.36% |
Maxposure IPO Timeline (Tentative Schedule)
Maxposure IPO opens on January 15, 2024, and closes on January 17, 2024.
| IPO Open Date | Monday, January 15, 2024 |
| IPO Close Date | Wednesday, January 17, 2024 |
| Basis of Allotment | Thursday, January 18, 2024 |
| Initiation of Refunds | Friday, January 19, 2024 |
| Credit of Shares to Demat | Friday, January 19, 2024 |
| Listing Date | Monday, January 22, 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on January 17, 2024 |
Maxposure IPO Lot Size
Investors can bid for a minimum of 4000 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 4000 | ₹132,000 |
| Retail (Max) | 1 | 4000 | ₹132,000 |
| HNI (Min) | 2 | 8,000 | ₹264,000 |
Maxposure IPO Promoter Holding
The promoter of the company are Prakash Johari and Sweta Johari.
| Share Holding Pre Issue | 84.35% |
| Share Holding Post Issue | 61.58% |
Maxposure Limited Financial Information (Restated)
Maxposure Limited’s revenue increased by 1.03% and profit after tax (PAT) rose by 1162.04% between the financial year ending with March 31, 2023 and March 31, 2022.
| Period Ended | 30 Sep 2023 | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
| Assets | 5,355.21 | 4,878.51 | 4,485.18 | 4,009.97 |
| Revenue | 2,059.05 | 3,355.55 | 3,321.31 | 2,247.27 |
| Profit After Tax | 370.83 | 441.21 | 34.96 | 36.22 |
| Net Worth | 3,478.21 | 3,114.34 | 2,666.17 | 2,631.21 |
| Reserves and Surplus | 3,146.19 | 2,775.36 | 2,334.15 | 2,299.19 |
| Total Borrowing | 462.31 | 333.76 | 293.65 | 418.52 |
| Amount in ₹ Lakhs | ||||
Key Performance Indicator
The market capitalization of Maxposure IPO is Rs 75.05 Cr.
| KPI | Values |
|---|---|
| ROE | 14.39% |
| ROCE | 19.55% |
| Debt/Equity | 0.03 |
| RoNW | 14.20% |
| P/BV | 1.59 |
Objects of the Issue (Maxposure IPO Objectives)
The Company proposes to utilize the Net Proceeds from the Issue towards the following objects:
- Funding of expenses proposed to be incurred towards obtaining various certifications from the Federal Aviation Administration (“FAA”) and the European Union Aviation Safety Agency (“EASA”) for Wireless Streaming Server (“AeroHub”) and Patented Inviseo tray table (collectively referred to as the “Proposed Products”);
- Funding working capital requirements of the Company for manufacturing the Proposed Products and the working capital requirements of the company in the ordinary course of business;
- Prepayment or repayment of all or a portion of certain outstanding borrowings availed by the company; and
- General Corporate Purposes.
